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Avoid These Pricing Mistakes Commonly Made By Home Sellers!

by Jane Fischer and Associates

In today’s blog post we are going to discuss common pricing mistakes made by home sellers. Determining the price you are going to list your home at is the first big decision you will make after deciding to sell your home. It is just as important as the initial decision to list your home. If you price your home to high, you risk the chance that home buyers will not be interested. If you price your home to low, you risk not receiving the full amount that your house is worth. Making sure the price is correct from the very beginning will help avoid either of these scenarios. In order to ensure that your home is priced correctly from the start, work with a knowledgeable and experienced Real Estate Team as soon as you are ready to put your home on the market and avoid these common types of home pricing mistakes!

 


Mistakes Based on Emotion and the Past

Your house has become a home from your years living in it. It is always an emotional process when you decide to move. The personal memories that have become attached to your home can cause you to value the property more than it is actually worth. While we fully realize that this is easier said than done, you need to remove your emotions from the pricing process. Buyers are not going to pay more based on your emotional attachment. You need to price it based on what is physically in front of the buyers. Along the same vein, you cannot base your current selling price based on what you paid. The housing market at this very moment in time is different than it was when you purchased the home (even if it was in the recent past). Buyers want the best deal on the home based on the current market in the North Iowa area.



Mistakes Based on the Competition

Understanding what homes are selling for in your neighborhood is an important aspect of the pricing process. However, it can also lead to many mistakes made by sellers who do not understand how to properly utilize this information. When you research what similar homes are being sold for, be sure to take into account all the amenities and features of the home. Just because your home has the same number of bedrooms and bathrooms as another home on the market doesn’t mean that it should be priced exactly the same. You need to know if there are any renovations or additional amenities that have been added that need to be taken into account for the selling price. You also need to recognize that other comparable homes might be priced incorrectly. This is where working with an experienced real estate team comes in handy because they can accurately assess the competition. You should also consider how quickly a home might be needing to sell. Other sellers might be pricing their homes lower in order to stand out from the competition and speed the process along. In the end, be diligent in your research. This will allow you to have a profitable and successful sale of your home.



Mistakes Based on the Process

Price negotiations between you and potential buyers is an inevitable part of the process. Today’s buyers are much more informed on the value of homes on the market. You need to make sure you are just as informed. This will allow you to price the home appropriately and attract the kind of home buyers that is perfect for your home right from the start. Another common mistake made by sellers occurs if the home has been sitting on the market for a while. If it has, you have priced the home to high and you need to make an adjustment. Instead of making several, small price cuts, you should make a larger cut (typically $10,000+) to show buyers that you are serious about selling your home.  



 

We hope this blog gave you a little more insight into pricing your home to sell. However, we realize that you might still have some more questions. For more Home Selling Tips, give our experienced Team a call, visit our website, or visit our Facebook Page. We are here to help if you're considering Buying, Selling, or Investing in Real Estate in the North Iowa. Contact us today at 641-425-4900 or http://www.janefischer.com/.


Staging Your North Iowa Home to Sell!

by Jane Fischer and Associates

In today’s blog post we are going to talk about the process of staging your North Iowa home to sell. Many home sellers wonder whether this is truly a necessary step when listing their property. We hope to answer some of your questions and show you the benefits of staging your home. If you are interested in selling your North Iowa home, learn more about why you should stage your home in order to receive top value for your property!

 

Home Staging and its benefits to your home sale

 

What is Home Staging?

Home staging is the process of getting a home ready to sell on the market. Its goal is to make the home appealing to the largest number of potential homebuyers. Staging helps create the best possible first impression of the home. It turns it into a welcoming site that highlights the property’s features. Professional home stagers eliminate clutter, arrange and eliminate furniture, extentuate the flow of the house, and add decor to broaden the appeal of the property. Staging allows buyers to visualize themselves in the home and imagine how they would utilize the space if they were to live there. As such, staging helps homes sell more quickly and at higher values.

 

Is Staging a Good Investment?

Home staging does require some capital to do it effectively. Hiring a professional stager is always a wise choice. They are incredibly experienced in the art of staging and know the best ways to highlight your home. If you would prefer to stage your home yourself, you will still likely incur some costs, such as general maintenance and cleaning costs, upgrades, and storage fees for items you want to remove. Although you might not want to put more money into your home right before selling, the Return on Investment (ROI) for staging is well worth it! Any money you spend now, you will see returned to you as your home increases its value through the staging process!

 

What are the Benefits of Home Staging?

There are many benefits that can come from staging your home. Need some hard facts to convince you? The National Association of REALTORS® recently released their 2017 Profile of Home Staging. Their collected data shows the benefits from the points of view of both sellers and buyers of home staging.

 

Buyers’ Agent Perspective

  • 49% of buyers’ agents found staging to have a positive effect on the buyer’s view of the home

  • 77% of buyers’ agents found buyers had an easier time visualizing the home as their own through staging

  • 40% of buyers were willing to see online listings that were staged

  • ⅓ of buyer’s agents found staged homes had an increase offered dollar value of 1% to 5%

Sellers’ Agent Perspective

  • 29% of sellers’ agents saw a 1% to 5% increase in the dollar value offered by buyers for staged homes

  • 21% of sellers' agents saw an even greater increase of dollar value at home 6% to 10%

  • 39% of sellers’ agents found staged homes has less days on the market (DOM)

 

These numbers highlight that the greatest benefits of staging your home are an increase in offered dollar value for your home, increased competition amongst buyers, and less DOM. Home staging truly is a win-win!

 

Is Home Staging a Good Investment for your North Iowa Home?

What are some Key Tips for Home Staging?

While far from being an exhaustive list, here are some simple steps you can take to stage your home to sell. Start with paint! Adding a fresh coat of paint throughout the home gives it an instant face lift. Choose a light, neutral color that will appeal to a broad array of people and make the rooms in your home look larger. The next step is to do a deep cleaning. Make sure that dirt has been removed from every nook and cranny and everything is looking shiny and new. Complete any lingering home maintenance projects that you have been putting off. Now, you need to go through your home and declutter and depersonalize. It is imperative that homebuyers can visualize themselves in the space. This can be difficult to do if there are a lot of your personal items and memorabilia throughout. Create clean, open spaces by removing all unnecessary items from counter and table tops. At the same time, pare down the amount of furniture to only those pieces that help showcase the size of the living space. Put furniture in areas that help highlight the flow of your home or accentuate architectural features. Your final step is to make the space homey. Place flowers and candles in rooms throughout the house to create a cozy, inviting atmosphere during showings. The most important rooms to stage, as found in the NAR 2017 Profile of Home Staging, were the kitchen, living room, dining room, and master bedroom.

 

What Should I Do if I am Interested in Staging My Home to Sell?

We hope this blog gave you a little more insight into benefits of staging your home to sell. However, we realize that you might still have some more questions regarding the topic. That is where we come in! Call our experienced team at Jane Fischer and Associates Team  to answer any questions you have. We are more than happy to come look at your home and give you some helpful staging advice before listing your property. We can also put you in contact with the professional stagers in the area that we trust to get the job done right. We are looking forward to hearing from you today!


 

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Contact Information

Jane Fischer & Associates
Real Estate Consultants
119 2nd Street NW #2
Mason City IA 50401
Cell: 641-425-4900
Office: 641-424-HOME (4663)

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