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Photography Tips to Make Your Home Stand Out Online!

by Jane Fischer and Associates

In today’s blog post, we are going to discuss tips on photographing your home to sell. An online listing is almost always the first time a buyer is exposed to your home. It can have a dramatic effect on whether or not they are interested in viewing your home. Make sure that your home attracts buyers by capturing the best photos you can. Although hiring a professional can help ensure that you have the best quality images, there are some simple ways that you can make your photos look less amateur. Follow these great photography tips to have your Mason City IA looking its very best in all your online images!

 

Use a Tripod.

Always use a tripod for your photos. A tripod helps ensure that your photos are never crooked (which can be jarring) by keeping the camera straight and helps keep the image sharp and reduces bluriness by eliminating camera shake.

 



Pay Attention to the Sun.

The first image buyers usually see online is of the front exterior of the home. Think about the best time of day to capture this shot. The position of the sun at different times of the day can have a dramatic effect on the image. Always shoot this image when the sun is shining directly onto the front exterior of your home. This will ensure that your home is well lit and eliminates shadows. Also, consider the height from which you are shooting the photo. By shooting from an elevated position, you can capture an image that includes the home and part of the yard.


Don't Use Your Smartphone.

The cameras on today's smartphones are technically advance but they still do not compare to a DSLR camera. The main issue with smartphones are their inability to handle low-light settings. Shoot with a DSLR camera and external flash to make sure your image is well-lit. Always have the room's lights turned on and the curtains open to utilize natural lighting. You want your image to reveal how bright your home is.

 


Capture the Outdoors Even When Inside.

The outdoor views from the interior of your home are just as important as what is inside. You want to make sure that both are in focus. This can be difficult to capture since focusing on the interior in the forefront can blur the view from the window and vice versa. Using a deep depth of focus can ensure that all is in focus. Professionals also utilize HDR imaging in order to layer multiple exposures within the room so the image shows both the inside and outside.


Think Wide.

You want to convey as much of the space as possible within your image. Use a wide-angle lens in order to capture more of an interior room. Standard lenses are great for revealing detail within tigher shots but you can convey more information (including the floor, ceiling, and walls) about the space in one wide-angle photo.

 



Always Look for the Best Angle.

Your position when you take the photo greatly affects how big the room appears in the image. Always look for the angle that makes the space appear larger. This often means shooting from the side of furniture instead of from behind (which can create distractions and make rooms feel cramped). A good rule of thumb is to frame your photo in a way that allows you to capture three walls within the room. This helps balance your photo and make rooms appear larger.

 


We hope this blog gave you a some helpful tips on photographing your home for online listings! If you are ready to sell your home, work with the Top Realtor Mason City IA! We can help you find sell your home for top dollar and quickly this spring! Give our experienced Team a call today at 641-425-4900 or visit our website at http://www.janefischer.com/.

Staging Your North Iowa Home to Sell!

by Jane Fischer and Associates

In today’s blog post we are going to talk about the process of staging your North Iowa home to sell. Many home sellers wonder whether this is truly a necessary step when listing their property. We hope to answer some of your questions and show you the benefits of staging your home. If you are interested in selling your North Iowa home, learn more about why you should stage your home in order to receive top value for your property!

 

Home Staging and its benefits to your home sale

 

What is Home Staging?

Home staging is the process of getting a home ready to sell on the market. Its goal is to make the home appealing to the largest number of potential homebuyers. Staging helps create the best possible first impression of the home. It turns it into a welcoming site that highlights the property’s features. Professional home stagers eliminate clutter, arrange and eliminate furniture, extentuate the flow of the house, and add decor to broaden the appeal of the property. Staging allows buyers to visualize themselves in the home and imagine how they would utilize the space if they were to live there. As such, staging helps homes sell more quickly and at higher values.

 

Is Staging a Good Investment?

Home staging does require some capital to do it effectively. Hiring a professional stager is always a wise choice. They are incredibly experienced in the art of staging and know the best ways to highlight your home. If you would prefer to stage your home yourself, you will still likely incur some costs, such as general maintenance and cleaning costs, upgrades, and storage fees for items you want to remove. Although you might not want to put more money into your home right before selling, the Return on Investment (ROI) for staging is well worth it! Any money you spend now, you will see returned to you as your home increases its value through the staging process!

 

What are the Benefits of Home Staging?

There are many benefits that can come from staging your home. Need some hard facts to convince you? The National Association of REALTORS® recently released their 2017 Profile of Home Staging. Their collected data shows the benefits from the points of view of both sellers and buyers of home staging.

 

Buyers’ Agent Perspective

  • 49% of buyers’ agents found staging to have a positive effect on the buyer’s view of the home

  • 77% of buyers’ agents found buyers had an easier time visualizing the home as their own through staging

  • 40% of buyers were willing to see online listings that were staged

  • ⅓ of buyer’s agents found staged homes had an increase offered dollar value of 1% to 5%

Sellers’ Agent Perspective

  • 29% of sellers’ agents saw a 1% to 5% increase in the dollar value offered by buyers for staged homes

  • 21% of sellers' agents saw an even greater increase of dollar value at home 6% to 10%

  • 39% of sellers’ agents found staged homes has less days on the market (DOM)

 

These numbers highlight that the greatest benefits of staging your home are an increase in offered dollar value for your home, increased competition amongst buyers, and less DOM. Home staging truly is a win-win!

 

Is Home Staging a Good Investment for your North Iowa Home?

What are some Key Tips for Home Staging?

While far from being an exhaustive list, here are some simple steps you can take to stage your home to sell. Start with paint! Adding a fresh coat of paint throughout the home gives it an instant face lift. Choose a light, neutral color that will appeal to a broad array of people and make the rooms in your home look larger. The next step is to do a deep cleaning. Make sure that dirt has been removed from every nook and cranny and everything is looking shiny and new. Complete any lingering home maintenance projects that you have been putting off. Now, you need to go through your home and declutter and depersonalize. It is imperative that homebuyers can visualize themselves in the space. This can be difficult to do if there are a lot of your personal items and memorabilia throughout. Create clean, open spaces by removing all unnecessary items from counter and table tops. At the same time, pare down the amount of furniture to only those pieces that help showcase the size of the living space. Put furniture in areas that help highlight the flow of your home or accentuate architectural features. Your final step is to make the space homey. Place flowers and candles in rooms throughout the house to create a cozy, inviting atmosphere during showings. The most important rooms to stage, as found in the NAR 2017 Profile of Home Staging, were the kitchen, living room, dining room, and master bedroom.

 

What Should I Do if I am Interested in Staging My Home to Sell?

We hope this blog gave you a little more insight into benefits of staging your home to sell. However, we realize that you might still have some more questions regarding the topic. That is where we come in! Call our experienced team at Jane Fischer and Associates Team  to answer any questions you have. We are more than happy to come look at your home and give you some helpful staging advice before listing your property. We can also put you in contact with the professional stagers in the area that we trust to get the job done right. We are looking forward to hearing from you today!


 

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Contact Information

Jane Fischer & Associates
Real Estate Consultants
119 2nd Street NW #2
Mason City IA 50401
Cell: 641-425-4900
Office: 641-424-HOME (4663)

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